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100 True/False questions

  1. Exclusive dealing is considered illegal in all of the following except if the
    A. sales revenue involved is sizable
    B. exclusive arrangement is violated; then shipments are cut off
    C. manufacturer is much larger and more intimidating than the dealer
    D. exclusive deal blocks competitors from as much as 10% of the market
    B. Exclusive arrangement is violated; then shipments are cut off

          

  2. Which of the following techniques help to build trust in negotiations:
    A. Always have an answer ready
    B. Provide a lot of documentation
    C. Tell the truth and respect confidences
    D. Share information that may be threatening
    C. Product cost

          

  3. Which of the following is an element of a marketing report that should be clearly addressed in an oral presentation:
    A. Findings C. Objectives
    B. Research materials D. Technical terms
    ...A. Findings.

          

  4. Since some customers have difficulty making a decision without assistance, asking customers to buy is considered aObtaining market share.

          

  5. One of the most important factors that a buyer for a quick-serve restaurant supply business considers when deciding on quantities to buy is...Salesperson C.

          

  6. Which of the following tests would be used to determine whether a job application is skilled at a specific task:
    A. Personality C. Polygraph
    B. Psychological D. Proficiency
    C.Proficiency

          

  7. Cooking meat directly under a flame or electric unit is calledBroiling

          

  8. Advantages of goods or services that need little explanation by quick-serve restaurant supply salesperson are known asObvious or apparent benefitds

          

  9. Population demographics, buying habits, traffic patterns, and location of competitors are examples of information pizza restaurants use inPlanning.

          

  10. When all of the data in a marketing-research project have been collected and analyzed, the next step for the researcher is toIncrease sales and reduce expenses.

          

  11. Which of the following is a true statement about the consumer protection practices of most quick-serve restaurant chains:
    A. Chains win when consumers file lawsuits against them.
    B. Chains that protect consumers are protecting themselves.
    C. Chains willingly sell unsafe products if it helps them to make a profit.
    D. Chains benefit from publicity even if it is about selling defective products.
    B. Chains that protect consumers are protecting themselves.

          

  12. One of the types of discounts that magazines offer to advertisers is the ___ discount.Frequency

          

  13. An arrangement that allows customers to purchase and use goods or services and pay for them at a future time is referred to as a __ sale.Pay invoices.

          

  14. A receiving worker who finds that a number of containers being delivered to the hamburger restaurant does not match the number shown on the bill of lading shouldA. Recall test

          

  15. Which of the following is a characteristic of decisive customers:
    A. Want the best C. Shop slowly
    B. Know what they want D. Like to see variety
    C. Additional expense and inefficiency are experienced.

          

  16. When assembling a carryout order, it is necessary to include condiments that come inPackets

          

  17. Explaining features and benefits of specific menu items to customers should be based on theIncrease sales and reduce expenses.

          

  18. Which of the following often prepare budgets in a chain of pizza restaurants:
    A. All employees C. Sales cashiers
    B. Inventory clerks D. Middle managers
    D. Middle managers

          

  19. Determine whether the following statement is true or false: Display signs should provide information that is not otherwise conveyed to the customers.C. Additional expense and inefficiency are experienced.

          

  20. As coffee shop employees go about their daily activities, their actions should be driven by whether the actions willResultant in customer satisfaction.

          

  21. A pizza restaurant can provide a safe and appealing environment for customers by providing entrances that haveAdvertising record

          

  22. A factor affecting the promotional mix is whether the product being promoted is in the introductory, growth, maturity, pr declining stage of the product'sMinutes

          

  23. What do most buffet-style restaurants do with job applications from walk-in or write-in job seekers when they have no jobs available?Keep the applications in their files.

          

  24. Designing frequency marketing programs for customers often willCompetitive.

          

  25. An office employee has lunch in a sandwich shop and purchases a carryout lunch for a fellow worker. The restaurant lunch consists of a chef's salad for $3.95 and iced tea for $.60. The carryout lunch consists of a sandwich, $2.25; potato chips, $.49; and soft drink, %.59. If the state tax rate is 5% on meals eaten on the premises, what is the total amount of the check?Merchandising budget

          

  26. What should people do if no solution to a problem seems apparent?On-the-job taining

          

  27. What must quick-serve restaurant supervisors have in order to plan and organize the work of others?Percentage of yield

          

  28. Which of the following is one way that the use of computer technology helps quick-serve restaurant supply salespeople to better serve their customers:
    A. Eliminates follow-up C. Increases selling time
    B. Increases productivity D. Reduces account control
    B. Increases productivity

          

  29. Technology can benefit food and beverage industry byAssisting and providing more efficient service to customer.

          

  30. When producing fresh food items, what is the standard that quick-serve restaurants should follow?Specify a certain grade

          

  31. Which of the following can help prevent employee theft from occurring:
    A. Relying on employees to behave honestly
    B. Asking job applicants to submit a resume
    C. Checking the references of job applicants
    D. Making sure management dishonesty is hidden
    B. Know what they want

          

  32. Some of the sandwich-shop records need to be maintained in secure locations because they contain___ information.C. Fringe benefits.

          

  33. Which of the following is not recommendation as a method of assessing sales-training needs:
    A. Surveying customers C. Observing the sales force
    B. Reading training magazines D. Examining company records
    B. Reading training magazines

          

  34. In which of the following situations will a business plan that includes quarterly sales quotas for each of the five salespeople help a quick-serve restaurant supply company to track its progress and make adjustments:
    A. Each salesperson sells 85% of quota
    B. Quarterly sales quotas remain the same
    C. Actual sales decrease 5% every summer
    D. Each salesperson has a specific territory.
    ...A. Findings.

          

  35. Which of the following is a true statement:
    A. Small pizza restaurants usually have their own new-product departments.
    B. Product-planning committees take up very little of company executives' time.
    C. The smaller a pizza restaurant , the less time that can be devoted to product planning.
    D. Venture teams are permanent departments that deal with product/service management.
    C. The smaller a pizza restaurant , the less time that can be devoted to product planning.

          

  36. Sandwich shops usually schedule deliveries from vendors during specific hours of the day to avoidPeak traffic times.

          

  37. Which of the following most affects buffet-style restaurant menu planning:
    A. Staff salaries C. Product cost
    B. Local competitors D. Economic projections.
    C. Product cost

          

  38. What should an employee do if s/he accidentally learns that the quick-serve restaurant supply business might lay off several workers in the near future because of a decrease in sales?Keep the information confidential

          

  39. Buffet-style restaurants that plan policies to appeal to customers' emotions are using ___ pricing techniques.Employees

          

  40. Quick-serve restaurants store frozen foods in freezers and fresh fruits and vegetables in coolers in order toAuthority.

          

  41. Which of the following should be included in an ice cream shop's promotional plan:
    A. Objectives C. Storyboards
    B. Sales forecasts D. News releases
    A. Objectives

          

  42. What is one of the first steps in closing out a cash register?...Statistics.

          

  43. If you wanted a summary of business transactions, what financial tool would you consult?Profit-and-loss statement

          

  44. Established cafeterias base their cash flow estimates on figures obtained fromPast financial statements.

          

  45. What is the policy that most buffet-style restaurants instruct their employees to follow if they are not sure whether food is spoiled?analyze customer information.

          

  46. A characteristics of effective prices is that they must beCompetitive.

          

  47. Sales tax is collected from customers and turned over to theGovernment

          

  48. One way that many quick-serve restaurants use database software programs is toProper menu planning/forecasting.

          

  49. Which function of a marketing-information management system involves changing the form of marketing information management system involves changing the form of marketing information to make it more useful?
    A. Information reporting C. Marketing research
    B. Information gathering D. Information processing
    ...Benefits.

          

  50. What marketing career involves determining why customers do what they do?...Statistics.

          

  51. Which of the following is an example of a product item:
    A. Men's apparel C. Cheeseburgers
    B. An assortment of frozen foods D. Health and beauty aids
    A. Demonstrating product knowledge

          

  52. Names, terms, symbols, or designs that identify products are called:Brands

          

  53. Pizza restaurants can use information about previous promotions in their promotional planning if they keep the information on hand in a(n)Government

          

  54. A record of the discussion at a staff meeting is called theMinutes

          

  55. Why do quick-serve restaurants need to understand the characteristics of good publicity?Percentage of yield

          

  56. What is the most common type of employee training?Redefine the problem.

          

  57. When customers believe that quick-serve restaurant supply salespeople know the facts about the products they sell, customers view the salespeople as havingOccupational Safety and Health Admeinistration

          

  58. Which of the following is an example of assisting customers in making buying decisions:
    A. Demonstrating product knowledge
    B. Being forceful with the customer
    C. Using general terms to explain features
    D. Showing indifference in helping customers
    A. Demonstrating product knowledge

          

  59. According to the law of diminishing returns, what is the result of more and more workers being added to the production process if all other factors remain unchanged?Output will increase by smaller and smaller increments.

          

  60. The Bedford Bagel Shop wants to measure the effectiveness of a television commercial it recently ran. Which of the following would the Bedford Bagel Shop be most likely to use:
    A. Recall test C. Market test.
    B. Portfolio test D. Recognition test
    A. Recall test

          

  61. A goal of many coffee shops that affects their pricing isObtaining market share.

          

  62. Given the following information from a profit-and-loss statement, determine the gross margin percentage:
    Net sales: $80,000
    Net profit: $5,000
    Cost of goods sold: $45,000
    C. Supporting documents

          

  63. Signs, displays, painted walls, banners, and decorative canopies are all elements of...Statistics.

          

  64. The financial component of a marketing plan helps a pizza restaurant to compare the projected costs of implementing the plan with the expectedIncrease sales and reduce expenses.

          

  65. Predictions of what a bagel shop's sales will be during a specific future time period using a certain marketing plan are known as...No, this strategy for gathering information is unethical.

          

  66. A customer has ordered a combo meal that consists of a chicken sandwich, medium fries, and a medium drink. Which of the following items should the cashier suggest:
    A. A dessert C. An appetizer
    B. An additional sandwich D. An enlarge-it option
    Obtaining market share.

          

  67. The extent to which quick-serve restaurant supply businesses can expose their employees to hazardous materials is regulated by theOccupational Safety and Health Admeinistration

          

  68. In physical distribution, availability, timeliness, and quality are important aspects ofCustomer service

          

  69. Marketing changes, operational changes, and staff changes affect a quick-serve restaurant's sales forecast and are categorized as ___ changes....Internal.

          

  70. Markdowns expressed as a percentage are calculated by subtracting the new price from the original price and dividing the difference by the ___ price.New

          

  71. A country's net exports are a minus figure in GDP calculations whenever...Statistics.

          

  72. A chain of hamburger restaurants that fails to comply with the law in managing diversity is likely toBe the object of lawsuits.

          

  73. One way that cafeterias use electronic, computerized banking services is toPay invoices.

          

  74. What do quick-serve restaurants need to know when placing orders for foods to use in preparing menu items?Authority.

          

  75. Price discrimination is legal in all of the following situations except when...Prices inhibit competition

          

  76. The Civil Rights Act of 1964 was intended to prevent ___ in the workplace.discrimination

          

  77. Based on the in formation in the following database, which quick-serve restaurant supply salesperson has the most profitable group of customers:
    Salesperson A 150 customers $125 average monthly sale
    Salesperson B 120 customers $150 average monthly sale
    Salesperson C 175 customers $110 average monthly sale
    Salesperson D 190 customers $100 average monthly sale
    The sales and profit potential of the merchandise.

          

  78. Which of the following is an important job factor in maintaining high employee morale:
    A. Family life C. Fringe benefits
    B. Leisure activities D. Personal health
    C. Fringe benefits.

          

  79. The promotion of baseball-nut ice cream during a baseball season would be classified as ___ promotion....A. Findings.

          

  80. John gets up, dresses, brushes his teeth, eats breakfast, goes to school, buys gum at t he school store, and reports to his first class. Which of these would be considered an economic activity?
    A. Buying gum C. Brushing teeth
    B. Eating breakfast D. Going to class
    A. Buying gum.

          

  81. A coffee shop buys cups and mugs for resale from a supplier and is allowed 60 days in which to pay the invoice without penalty. This is an example ofGovernment

          

  82. Which of the following would a hamburger restaurant use to promote special sales on menu items only to customers who live in a specific location:
    A. Specialty advertising C. Radio spots
    B. Suburban newspapers D. Utility direct mail
    B. Suburban newspapers

          

  83. Which of the following is a negative effect on quick-serve restaurant supply businesses of government regulation:
    A. The use of resources is regulated.
    B. Unfair trade practices are prohibited.
    C. Additional expense and inefficiency are experienced.
    D. Patents, trademarks, and copyright protection are provided.
    C. Additional expense and inefficiency are experienced.

          

  84. What might result if a manufacturer begins to sell directly to a large buffet-style restaurant rather than through traditional wholesalers?
    A. Reverse distribution C. Exclusive distribution
    B. Horizontal channel conflict D. Vertical channel conflict
    D. Vertical channel conflict

          

  85. Which of the following would be the most appropriate time for a quick-serve restaurant supply business to schedule a stock count by employees:
    A. After raising product prices
    B. After an annual clearance sale
    C. After reordering goods for resale
    D. After advertising a special sale
    B. After an annual clearance sale

          

  86. Which of the following activities is one of the basic functions of a quick-serve restaurant?
    A. Testing B. Licensing C. Purchasing D. Regulating
    C. Purchasing.

          

  87. A large chain of hamburger restaurants wants to gather information on its biggest competitor's product development plans. Should the chain advertise and hold interviews for nonexistent jobs in order to get information from the competitor's employees?B. Suburban newspapers

          

  88. Which of the following types of material are often included as attachments to short reports:
    A Table of contents C. Title page
    C. Supporting documents D. Conclusions and recommendations
    C. Supporting documents

          

  89. One example of a risk-management security precaution that reduces employee theft is__.Fraud

          

  90. The first step to take in quick-serve restaurant food cost control isCounting cash

          

  91. When delegating job tasks to subordinates, it is important toCounting cash

          

  92. Many quick-serve restaurant claim that the majority of their inventory shrinkage is caused byIn order to use publicity effectively

          

  93. Why is it important for a taco restaurant to coordinate with its promotional activities?To guarantee a sufficient supply of advertised items

          

  94. A salesperson submits a sales report containing the following information that the quick-serve restaurant supply business uses to determine compensation: $65,000 monthly sales, 15 total sales, and 90 appointments. If the business uses this information to determine compensation and the salespeople is paid 5% commission, what is the monthly compensation?B. Exclusive arrangement is violated; then shipments are cut off

          

  95. When taking drive-up orders for food, it is important for quick-serve restaurant employees toSpecify a certain grade

          

  96. Facts that are expressed in numerical form are calledCompetitive.

          

  97. An estimate of a quick-serve restaurant supply business's total sales for a future period of time is included in aOccupational Safety and Health Admeinistration

          

  98. Which of the following is not acceptable reason for returning goods to vendors:
    A. Some items did not sell. C The goods were imperfect.
    B. Too many items were shipped. D. The order was delivered late.
    A. Some items did not sell.

          

  99. A promotional method frequently used by hamburger restaurants is to redeem a section of a print advertisement , referred to as aCoupon

          

  100. When company promotional materials are used as sources of selling information, salespeople may need toClarify the job to be done and your expectations.