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65 Multiple choice questions

  1. A concept and projects a total impression or image, which appeals to a certain market.
  2. Chipotle, Chevy's, Panera, etc.
  3. Single-concept chains like McDonald's and KFC
  4. 1550
  5. The use of high-quality ingredients, fresh made-to-order menu items, healthful options, limited or self-serving formats, upscale decor, and carry-out meals
  6. Quality, menu, price, atmosphere, management, location, food, and service
  7. Everything that affects how the patron views the restaurant: public relations, advertising, promotion, and operation itself.
  8. 64
  9. Rise
  10. 1870's
  11. Different and better.
  12. To have a staff and product ready to service the maximum number of customers in the least amount of time
  13. Ray Kroc
  14. Quick Service Restaurants
  15. The logo, the line drawings, even the linen napkins and the service uniforms
  16. Signature food items, creative bar menus or enhanced wine service, and comfortable, homey decor.
  17. They are conveniently located and offer good price and value
  18. Higher
  19. Native to Naples, Italy
  20. True
  21. Expensive, imported items like foie gras, caviar, and truffles
  22. True
  23. 26% in their first year, 59% in 3 years
  24. $60+
  25. Outback, Chili's, Hard Rock, etc.
  26. Reduces the costs of order taking, food preparation, and accounting. (Marketing costs may not decrease)
  27. Category of restaurants is appealing to people who wish to be part of a business that is simplified by a limited menu and that caters to well-identifed market: steak eaters.
  28. Franchising fee, royalty fee, advertising royalty, and requirements of substantial personal net worth.
  29. True
  30. True
  31. Various styles and themes of restaurants
  32. To create a concept that fits a definitie target market, a concept better suited to its market than that presented by competing restaurants, and to bring into being.
  33. Bob Evans, Cracker Barrel, Friendly's, etc.
  34. High-tech, casual contemporary, ethnic, designer, and celebrity restaurants.
  35. $337.7 billion
  36. Help with site selection and a review of any proposed sites, assistance with the design and building preparation, help with preparation for opening, training of managers and staff, planning and implantation of pre opening marketing strategies, and unit visits and ongoing operating advice
  37. 40%
  38. 18-20
  39. Olive Garden
  40. True
  41. Recognition in the marketplace, greater advertising clout, sophisticated systems development, and discounted purchasing.
  42. The authorization give by one company to another to sell its unique products and services; the name of the business format or product being franchised.
  43. Be a copycat
  44. 50%
  45. 1782
  46. Having an experienced, highly motivated person in charge, often helped by a spouse or partner equally interested in the restaurant's success.
  47. Mcdonalds, Taco Bell, KFC
  48. 12.5 million
  49. Italy
  50. High
  51. 1950s
  52. In luxury hotels, such as Four Seasons and the Ritz-Carlton
  53. Higher end- Red Lobster; Lower end- Captain D's
  54. 1.8 million by 2019
  55. Wolfgang Puck and Barara Lazaroff
  56. The cuisine and service provided in restaurants where food, drink, and service are expensive and usually leisurely.
  57. Czechuan, Hunan, and Cantonese
  58. Mexican, Chinese, Japanese, and Thai
  59. Could be the changing demographic of the area in which it is located.
  60. Quality of product, mastery of flavor/cooking, "personality" of the cuisine, value for the money, and consistency between visits
  61. $580 billion in sales
  62. Franchising
  63. Are built around an idea, usually emphasizing fun and fantasy, glamorizing or romanticizing and activity such as sports, travel, an era in time, the Hollywood of yesterday, etc.
  64. It fits the societal trend of more relaxed lifestyle
  65. Danny Meyer